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< Leadership Team

Michael Woodward, PhD

Chief Coaching Officer

Michael “Woody” Woodward, PhD, PCC is BetterUp’s Chief Coaching Officer. In this role, he leads BetterUp’s efforts to enhance coaching excellence and drive innovation across the human transformation platform. Woody is dedicated to continuing to set the global standard for coaching quality, ensuring transformative growth for individuals and organizations worldwide.

A visionary in the field of coaching for more than 15 years, Woody's career blends deep academic expertise with practical impact. Woody contributed to this specialized industry of coaching as a coach, educator, and author. During his time at New York University, Woody is credited with founding the first Master of Science degree program in Executive Coaching in the U.S. accredited by the International Coaching Federation (ICF). This program focused on putting principles into practice by blending coaching and organizational consulting to harness coaching for workforce transformation. He recently co-authored The Digital Coaching Revolution, a groundbreaking book that explores the integration of technology and coaching to drive personal and organizational transformation. He holds a PhD in industrial and organizational psychology from Florida International University and has worked with global Fortune 500 organizations to enhance leadership capacity and performance. His thought leadership has been featured on platforms like The TODAY Show, The Wall Street Journal and Forbes, and his innovative work continues to shape the future of coaching.

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